INTERNATIONAL BEST RESEARCHER AWARD: FEMALE CONSUMER INSIGHTS ON GREEN COSMETICS: EVALUATING ENVIRONMENTAL IMPACT, SAFETY, INGREDIENTS, MARKETING, SATISFACTION, AND ETHICAL STANDARDS
Associate Professor
Dr. Rajeshwari Jain is a respected academician, researcher, and consultant with over 22 years of experience spanning business analytics, marketing analytics, digital marketing, consumer behaviour, market research, and management information systems. She holds a Ph.D. from Kadi Sarva Vishwavidyalaya, Gandhinagar, and an MBA in Marketing from Gujarat University, providing her with a strong academic foundation that complements her extensive professional journey. Currently, Dr. Jain serves as an Associate Professor at the Som-Lalit Institute of Management Studies, Ahmedabad, where she is widely recognised for her research acumen, engaging teaching style, and dedicated mentorship of students. Over the years, she has also taught at several esteemed institutions, including the International School of Management Sciences, Bengaluru, ICFAI, and Sikkim Manipal University, bringing a diverse and enriching academic perspective to each role. Her teaching portfolio covers a wide range of subjects, including business ethics, advertising, corporate governance, supply chain management, and consumer behaviour. Beyond the classroom, she actively guides students through research projects, internships, and viva preparations, helping shape the next generation of scholars and professionals. Dr. Jain’s research contributions are substantial, with more than 50 publications in Scopus, ABDC, and UGC Care-listed journals. Her scholarly work has been presented at global conferences and featured in several indexed journals, earning her multiple best research awards at international forums. Her academic credibility is further reinforced by her role as an approved Ph.D. guide in management for Gujarat Technological University, where she also contributes to key academic bodies such as the Doctoral Process Committee. Additionally, she serves as a paper setter for various universities, reflecting the trust placed in her subject-matter expertise. Her professional engagements extend well beyond academia. As a research consultant, she has worked with organisations such as the Consumer Education and Research Centre and Addessey, offering valuable insights into consumer behaviour and marketing strategy. Her industry involvement also includes mentoring deep-tech start-ups as part of NASSCOM’s Manufacturing Innovation Challenge, as well as contributing to significant studies on women’s welfare commissioned by the National Human Rights Commission — showcasing her commitment to research with real-world social impact. Proficient in analytical tools such as SPSS and NVivo, Dr. Jain equips both researchers and practitioners with the skills needed to derive meaningful insights from data. Her blend of academic rigor, industry exposure, and mentorship has made her a sought-after voice in her field. Recognised through numerous research awards and invitations to global academic platforms, Dr. Rajeshwari Jain continues to make a meaningful impact through her scholarship, teaching, and consulting work — bridging the gap between theoretical knowledge and practical application in business and marketing analytics.